Online casino gaming and sports betting are prevalent across both Canada and the UK, and the steady developments within the state, led by industry leaders like LeoVegas, attract more and more investors to the digital table.
The simple fact that newcomers can test offerings through online casino bonuses like free spins without deposit and determine whether they’ll continue their search for the best fit is deeply comforting. In short, you don’t need to deposit any money to spin the reel at a selection of games you deem enticing.
According to Statista, the Canadian online gambling market sees massive development due to online sports betting’s rising prevalence among bettors, rising participation from young audiences, and growing regulatory framework favoring iGaming. Revenue for this year is forecasted to hit $119.6M, showing an annual growth rate for 2025-2029 of 4.90%. Massive contribution comes from the U.S., too.
Statistics for the UK are just as promising – the online gambling market could rise by 3.11% between 2025 and 2029. Gambling revenue in the UK nears $19B per year, and Statista figures disclose that almost one in two UK residents have placed a bet–be it for lottery competitions or football. The wealth generated shouldn’t shock anyone. Online sports betting and gaming are serious things, making it wise to look at industry frontrunners to learn what differentiates a reputable and trustworthy operator from a mediocre one. That’s why we’re inspecting LeoVegas, one of the biggest online casinos around, and what propelled the operator to the top in both Canada and the UK – with seven consequently won “Online Casino of the Year” accolades at the world-renowned Global Gaming Awards. The analysis is further supported by insights from a thorough LeoVegas Canada review, which evaluates the platform’s performance, user satisfaction, and competitive edge in the Canadian market.
The first six years
LeoVegas is an online casino and sports betting company founded in 2011 by two sagacious entrepreneurs who realized the potential of mobile technology to disrupt how people spend their spare time and use emerging revenue-making venues. The enterprise offered top slots, the freshest games, and top-class sports betting from football and hockey for tablets, personal computers, and phones. It received the first reward ever, named “Innovation in Casino”, and a gaming permit in the UK. Technical platform Rhino was then launched to handle user data, payment integrations, payment transactions, and more, a point where LeoVegas became a prominent online casino on the verge of marking three new milestones:
- The brand’s inclusion on Nasdaq First North Premier
- The release of LeoVegas Live Casino and LeoVegas Sport
- A new gaming license in Denmark.
Part two of the expansion journey
Moving forward, 2017 saw the group’s expansion to Italy after acquiring Winga S.r.l., followed by the procurement of Royal Panda – an online gambling platform providing games in all sorts of categories. This agreement reinforced the brand’s presence in regulated gaming markets, laying the groundwork for the rampant prevalence held today. The acquisition list continued with 51% of Pixel.bet, 17-brand owner British Rocket X, and World of Sportsbetting – obtaining two new gaming licenses in Germany and Spain. The first multibrand platform, Brands of Leo, was launched in 2019, getting to accommodate LiveCasino.com a year later.
LeoVegas launched its primary in-house studio, Blue Guru Games, invested in ex-Shared Play, and bought the expected gaming brand. After that, it integrated with MGM Resorts International, the S&P 500 global entertainment and gaming titan.
LeoGames scores a set of achievements in 2023/2024, such as:
- The acquisition of Push Gaming by LeoVegas Group
- The launch of LeoVegas.de Germany
- Company platform launch in Denmark, Netherlands, and Sweden
- BetMGM debut in the UK and a new slew of offerings
- Acquisition of Tipico’s U.S. Sportsbook Platform.
Rising popularity among Canadian players
LeoVegas broke into the Canadian market in December 2020 with the debut of its Pink Casino brand, introducing world-class fun and safe gaming environments and boosting its reputation in lucrative new markets. In 2022, the Alcohol and Gaming Commission of Ontario registered LeoVegas Group as an iGaming company, after which it entered into an operating agreement with iGaming Ontario, effectively securing a local gaming license.
The operator now offers numerous casino games from first-rate providers like Playtech, Evolution Gaming, and Authentic Gaming. The titles range from Baccarat and its variations to Live Teen Patti and Live Lightning Roulette, and the list goes on. Numerous gaming experts, including Ed Roberts, a committed user and evaluator of LeoVegas products, break down these promotions to help users maximize their time spent playing at the casino. Ed Roberts has reviewed all games on GamblingInformation.com to offer players from Canada and from all around the world reliable, useful information in easily digestible blogs. From casinos boasting the best no deposit bonuses to the top Canadian casinos, the industry specialist walks both beginner and experienced bettors through the ins and outs of industry operators, including feedback on security, safety, and lucrativeness provided.
Finally, LeoVegas has established itself as the third most popular casino brand in Canada, with its sister brand Royal Panda also experiencing great growth.
Partnerships with world leaders in entertainment and technology
A top-tier online casino doesn’t thrive on its own — it expands through partnerships and by backing industry initiatives. LeoVegas has made its mark on the global gaming scene, teaming up with weighty names like EFL Championship club Brentford in 2017, and Norwich a few weeks later. In 2021, the company closed a deal to become the Online Infotainment Partner of Italian Serie A club A.S. Roma, followed by receiving the title of official Top Sponsor of Atalanta BC club later that year. The collaboration was extended for the 2024/25 season – the 118th season in the club’s history.
Regarding the gaming experience, the brand declared its collaboration with Abios, a Swedish leader in Esports technology and solutions. This affiliation unlocked access to the data providers’ apps and widgets and helped boost user engagement thanks to refined esports offerings.
Endnote
There’s a sea of online casinos, each boasting unique deals and offerings. The competition is harsh, so before you commit to the lucky casino that’s caught your attention, make sure you engage in responsible gambling. Read customer testimonials, go through the terms and conditions section, assess the wagering requirements, check the number of users and the company’s history, and use expert resources like GamblingInformation.com. Then, you can have a thriving collaboration and make the most of your gaming.
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What has pushed LeoVegas to be leaders in Canada and the UK
