For smaller enterprises, the digital world holds significant opportunities. From customer engagement and cost-effective advertising to fast printing and marketing, choosing the right digital tools can make all the difference.
We look at five online brands that can help to elevate your small business.
Even small businesses can capitalise on marketing via the internet, and Google Ads are an effective way to get your brand noticed. The Google Ads platform enables your business to connect with potential customers who are searching online for the type of service you offer. And they can be particularly effective in local ad listings.
Based on using the right keywords, with Google Ads you can get to the top of the search engine list. You then ‘pay per click’ when a customer engages with your advert.
As well as online marketing, your small business should also use the more traditional ‘offline’ marketing formats to promote its services. For fast, high-quality marketing materials such as business cards, packaging, signage and even cheap flyers, online printers such as Bizay are where it’s at.
With a 48-hour turnaround, volume printing, and a price match promise, Bizay also offers customised designs and in-house support, so you get top-notch promotional products to suit your budget.
Connecting with its customers is vital for any small business, and social media is the ideal way to create your own community. Platforms such as Facebook and Instagram enable you to directly engage with your audiences and build that connection, create loyalty, and elevate your brand.
With over 2.9 billion users, Facebook gives you access to both potential and existing customers and puts cost-effective advertising and audience engagement strategies at your fingertips.
As well as utilising social media, every small business should have a digital presence in the form of a well-designed website. Customers intuitively use search engines as a quick route to find what they are looking for. And without a website, your business will be missing out.
Think of it as your virtual shop window where your customers can learn more about and engage with your brand. And with web design companies such as Wix, there is an affordable way for small businesses and eCommerce ventures to design their own.
The professional networking platform, LinkedIn is our final essential online brand your small business should be capitalising on.
The importance of connection should extend beyond your customers, and with LinkedIn you can virtually network and build your business and industry contacts too. This platform works for both business-to-business as well as business-to-customer setups, enabling you to reach out, promote your services and generate potentially lucrative leads.
And, with the opportunity to promote your business, its products, and services to a professional audience, LinkedIn is an effective way to raise your profile and ultimately elevate your own business brand.